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Ben Priddy

( About )

I love the creative ways technology shows up in culture, and I've built my career around making them: interactive campaigns for New Balance, The Grammys, Google and Airbnb, a studio's technology offering, and an agency's AI practice. Today I head AI technology globally at the creative agency Anomaly, where I research, teach, prototype and build with AI.

Right now I'm focused on the first and last mile of enterprise AI, the part that makes or breaks it. Everyone is buying or selling AI on top of company data, and the models are remarkable, but business data grows fast and in every direction until it's too noisy to reason about. The real work sits outside the model: bringing a company's systems and data into alignment so AI can actually deliver on its promise.

( Experience )

  1. to present

    Global Head of AI Technology

    Anomaly

    Sets AI technology strategy and capability across the agency globally, partnering with the Chief AI Officer on vision.

  2. to

    Technical Director, Emerging Technologies

    Anomaly

    Built Anomaly's AI practice and the infrastructure under it, taking AI from a novelty to a core part of how the agency works.

  3. to

    Technical Director

    Active Theory

    Led a team of developers, raised engineering standards, and contributed to the libraries and tooling the studio is known for.

  4. to

    Technical Director

    Stink Studios

    Shaped the vision for the studio's technology offering: what it sold, and how it positioned technical capability.

  5. to

    Creative Director of Technology

    Tool of North America

    Production-side creative director on interactive campaigns for New Balance, The Grammys, Google and Airbnb.

( Selected work 12 )

  1. AI Education

    Anomaly · 2023-2026
  2. Internal Tools and Prototypes

    Anomaly · 2023-2026
  3. QLEDecode

    Samsung · 2020
  4. Delightful Moments

    Spotify · 2020-2022
  5. Exception Spotting

    New Balance · 2018
  6. Play the City

    The Grammys · 2018

( All work )

( Experiments )

Coming soon.