QLEDecode
( 03 / 12 )
( Brief )
To celebrate the launch of the much anticipated video game “Cyberpunk 2077”, Adam&Eve and Samsung approached us to create an exciting and authentic experience for superfans to compete for a limited edition Cyberpunk branded Samsung QLED TV. What grew out of this challenge was an exhilarating 2 month long competition that let loyal Cyberpunk / ARG fans across different corners of the internet, decoding messages, avoiding red herrings, even coming to the brink of hacking the contest itself, ultimately landing 5 finalists in a live twitch competition where each competed to remotely hack into a high tech futuristic secure container to win the ultimate prize. The work spanned building various online elements, a pseudo-command line game interface, full experiential and video shoot, fabrication and live show running. Special thanks to all the team, especially VT Pro for handling all of the fabrication and much of the live show run.
( Role )
I acted as creative director, tech director and dev for the project, leading multiple teams and helping coordinate every facet of the project from pitch to community monitoring and adapting, to build to live show run.