Meet Bolt EV
( 11 / 12 )
( Brief )
The traditional car brochure in the dealership is classic but has become stale. Commonwealth McCann and Tool partnered together to give it a tech facelift. By using computer vision we were able to create a mobile experience that is activated by a simple scan of the brochure at a local Chevy dealership. The scan leads to supporting video content to better explain car features and ultimately to product sales at the point of purchase. As the second half of the experience the user was able to explore the look of the vehicle in a robust WebGL care configurator.
( Role )
I acted as tech director, creative director and core developer for the project, guiding the client on decisions on how to stably integrated computer vision into the brochure experience. As core developer I built the entire front end in WebGL to be beautiful and performant on both desktop and mobile.