Air Max Day
( 07 / 12 )
( Brief )
How does Nike celebrate its annual splashy event Air Max Day in the height of a global pandemic? By creating its first global online event ever. We partnered with Nike to create a 1 day online event bringing together interesting content from all around the globe, and allowing those who got access to become virtual world travelers, moving from city to city catching content releases, live streams and stamping their digital passport along the way. Hundreds of thousands of global attendees traveled billions of miles to be a part of this one of a kind experience.
( Role )
I acted as tech director on this project, planning architecture, real time data, leading a full stack dev team on the site build, coordinating client and third party integrations, and supporting the full 24 hour event (whew).